Director. Editor. Creator.

Sai Ma is a Chinese filmmaker. She worked on several independent film project after the graduation from a photography master degree, and her love affair with commercial film production began.

Her directorial and editorial style embraces both striking visual languages and intimate storytelling.

Her films for Champion celebrates the bold creative process of the young generation who dares to chase their dreams. The works have all been received with great acclaim.

She never stops exploring new approaches to enrich her film language. Her experimental short film “A McDonald’s Playbook” is created by different AI tools to imagine the evolution of our relationships with food.

Sai’s unique voice has attracted the attention of world renowned brands, including Nike, Adidas, The North Face, Beats By Dre etc.